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Notes from the
responsible AI frontier.
Ideas, frameworks and practical observations on building AI-enabled marketing that deserves consumer confidence.
Responsible AITransparency in AI: What Marketers Need to Disclose
This blog explores the critical role of transparency in AI-powered marketing. It outlines what marketers must disclose to consumers—such as data usage, personalisation logic, and automated decisions—to build trust, ensure compliance, and promote ethical AI practices. Drawing from real-world examples and responsible AI frameworks, the post offers actionable steps for marketers to adopt transparent and explainable AI strategies across campaigns and platforms.
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